SUMMON UP AN IMAGE OF GEORGIA O’KEEFFE AND CHANCES ARE SHE’LL BE WEARING A CRISP WHITE SHIRT, PERHAPS A SLOUCHY, VOLUMINOUS BLACK JACKET AND A WIDE-BRIMMED GAUCHO HAT. SHE COULD BE STANDING NEXT TO A HUGE ANTLERED ELK SKULL, AS CAPTURED BY CECIL BEATON IN 1967, OR HOLDING A PAINTING UP TO THE NEW MEXICO LANDSCAPE THAT SO OFTEN INSPIRED HER. 

SUCH IMAGES GIVE SWIFT INSIGHT INTO THE AESTHETIC OF TUCSON-BASED BOUTIQUE DESERT VINTAGE, WHOSE OWNERS, SALIMA BOUFELFEL AND ROBERTO COWAN, CITE O’KEEFFE BOTH AS A DREAM CLIENT AND A SARTORIAL INFLUENCE. “SHE WORE A KIND OF UNIFORM, BUT IT WASN’T BORING. HER STYLE WAS OFFBEAT AND QUIETLY ECCENTRIC,” SAYS BOUFELFEL, WHO APPLIES THE SAME AESTHETIC TO THEIR STOCK OF PRE-LOVED WOMENSWEAR. “THERE IS A SENSE OF TIMELESSNESS TO OUR SELECTION – WE LOVE TO CARRY PIECES THAT SPAN ERAS BUT DON’T NECESSARILY REFERENCE SPECIFIC TIME PERIODS, PIECES THAT FEEL MODERN AND EASY TO INCORPORATE INTO A CONTEMPORARY WARDROBE.”

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