James Veloria in New York, NY sells special vintage and contemporary pre-owned clothing and accessories. The James Veloria brand started as a side project for Collin James Weber and Brandon Veloria Giordano stemming from their love of avant-garde and experimental fashion design. Starting exclusively as an online retailer in 2014, JV opened its doors as a brick and mortar in Chinatown in July of 2017. Located in a mall under the Manhattan Bridge, they’ve attracted the attention of stylists, photographers, and musicians alike, and have been featured in print editorials and publications including The New York Times, Vogue, I-D Magazine, and WWD

Rather than view fashion as something structured and conventional, the pair use clothing as a form of empowerment and inspiration…a way to present the best version of yourself to the world depending on who you want to be that day. Inspired by innovative design and the use of bold colors and patterns, the store is packed with unique, exciting, and iconic pieces, with an emphasis on Japanese and European designers. The shop is curated with a specific vision and critical eye in order to meet the standards of the James Veloria aesthetic while still maintaining an accessible price point.

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