1_ THINK BEFORE YOU WASH

Machine wash and dry as infrequently as possible to increase the lifespan of your denim, reduce water usage and minimize energy use/carbon impact

2_ SPOT ON

Extend the time between washes by spot cleaning. Use a washcloth or toothbrush with a mild bar soap or a small amount of non-chlorine detergent.

3_ CHILL OUT

When machine washing, wash on cold. This is especially true for denim with stretch (elastane, spandex, lycra) because heat breaks down elastane.

4_ QUIT THE CHEMICALS

Wash with a mild non-chlorine based detergent. There are brand like The Laundress, that sell denim specific washing solutions which both gently clean and soften your denim.

5_ FLIP THE ZIP

Wash your garment inside out if you want to preserve the color longer.

6_ AIR OUT

Dry on a drying rack vs. the dryer to prevent shrinking and fiber break down while preserving color.

7_ SEW SHUT

If you get a hole in your denim patching and Sashiko mending are beautiful ways to preserve your denim garment.