With you every day and everywhere you go, an iconic bag should stand the test of time in design and quality.

From the iconic Gucci Jackie Bag designed in the 1950s and named after the inimitable Jacqueline Kennedy Onassis, to the ultimate investment, an Hermès Birkin, first launched in 1984, decades have gone by but these bags have always stayed in style. 

I look to the 1960s for boxy and ladylike bags, the 1970s for slouchy everyday totes, the 1980s and early 2000s for something a little bit flashy and the 1990s for clean and refined handbags. 

Whichever iconic bag resonates for you, make sure you love it as long as it will last.

Brands (and styles) to look for: Prada, Louis Vuitton (pochette), Gucci (Jackie), Hermès (Kelly, Birkin and Constance), Chanel (2.55), Dior (Saddle Bag), Fendi (baguette), Bottega Veneta, Coach (Hobo), Jil Sander, Salvatore Ferragamo, Longchamp (Le Pliage), Loewe, Yves Saint Laurent, Bonnie Cashin, Miu Miu. 

Key decades: 1960s- early 2000s. 

Fabrics: Leather or canvas

Color: Classic black or neutral tones (such as monogrammed) to go back with everything. 

Style notes: Check for quality materials and Made in Italy or France. Authenticity is important to ensure quality so buy from reputable resellers and read reviews.


Photography_ Jon Ervin

Styling_ Gabrielle Marceca

Text_ Hanna Canham

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